Bryan Chaffin reporting for The Mac Observer from Apples shareholder meeting, where CEO Tim Cook gave the conservative think tank National Center for Public Policy Research something to think about:
“When we work on making our devices accessible by the blind,” he said, “I don’t consider the bloody ROI.” He said that the same thing about environmental issues, worker safety, and other areas where Apple is a leader. […] He didn’t stop there, however, as he looked directly at the NCPPR representative and said, “If you want me to do things only for ROI reasons, you should get out of this stock.”
Don’t miss the groups press release about Tim Cooks reply. Great stuff.