This minimal wristwatch, aptly called Moreless, has been created by Denny Liao and Karen Han of Los Angeles based design studio, Mean. The watch face is clear of any visual clutter, the time increments are displayed on the inner side wall of the timepiece. As you tilt your hand, your reading of the time becomes more precise. You see less when you look straight at the watch, you see more at an angle. Here is how the designers describe their concept:
The project explores a simple way for a watch to display time based on the user’s level of curiosity. There are many ways to communicate time on a watch, but how specific does the information need to be? The answer varies depending on the occasion. In most cases, you might just want to get a rough idea of the time of the day. Or rather, when an important meeting is coming up, you might want the information shown on the watch to be very specific. Thus, we asked ourselves: can some of the information on the watch be kept out of sight when not needed, and only appear as it becomes relevant to the user? The end result is an extremely minimal watch face with hidden increments on the inner side wall.
The shape of the watch is slightly tapered, so that the side wall is angled down and completely invisible when viewed from the front. The top glass is slightly curved. The flexible rubber strap completes the design. Check out the video to see the Moreless watch in more detail.