For me, anyway, the most surprising thing about Samsung’s disappointing earnings was just how surprised many folks seemed to be. The smartphone market is a massive one, but also rather predictable if you keep just a few key things in mind
Thompson makes a lot of strong arguments for why nobody should be surprised by the lackluster earnings Samsung reported today. One of his points about Apple, however, is equally applicable to the discussion of Samsung’s latest quarter: “Absolute numbers matter more than percentages”.
Samsung had a bad quarter compared to their results from 2012-2013, but most tech companies would still kill to have their numbers.