The underlying truth of the sentence “Gold has an atomic number of 79” is not dependent on the font in which it is written. The sentence is true regardless of whether it is displayed in Helvetica, Georgia or even the much-maligned Comic Sans. But are we more inclined to believe that gold has an atomic number 79 if we read it in Georgia, the font of The New York Times online, rather than in Helvetica?
Som att vi behövde (pseudo-) vetenskapliga anledningar till att sky Comic Sans som pesten. Mer förvånad är jag över att det 250 år gamla serif-typsnittet Baskerville hamnade i topp.