“Be a yardstick of quality. Some people aren’t used to an environment where excellence is expected.”
Dieter Rams (born 20 May 1932 in Wiesbaden, Hessen) is a German industrial designer closely associated with the consumer products company Braun and the Functionalist school of industrial design.
Rams began studies in architecture and interior decoration at Wiesbaden School of Art in 1947. Soon after in 1948, he took a break from studying to gain practical experience and conclude his carpentry apprenticeship. He resumed studies at Wiesbaden School of Art in 1948 and graduated with honours in 1953 after which he began working for Frankfurt based architect Otto Apel. In 1955, he was recruited to Braun as an architect and an interior designer. In addition, in 1961, he became the Chief Design Officer at Braun until 1995.
Dieter Rams was strongly influenced by the presence of his grandfather, a carpenter. Rams once explained his design approach in the phrase “Weniger, aber besser” which translates as “Less, but better”. Rams and his staff designed many memorable products for Braun including the famous SK-4 record player and the high-quality ‘D’-series (D45, D46) of 35 mm film slide projectors. He is also known for designing the 606 Universal Shelving System by Vitsœ in 1960.
“What Dieter Rams and his team at Braun did was to produce hundreds of wonderfully conceived and designed objects: products that were beautifully made in high volumes and that were broadly accessible.”
Jony Ive, Apple’s Senior Vice President of Industrial Design
By producing electronic gadgets that were remarkable in their austere aesthetic and user friendliness, Rams made Braun a household name in the 1950s. He is considered to be one of the most influential industrial designers of the 20th century.
A typographic grid is a two-dimensional structure made up of a series of intersecting vertical and horizontal axes used to structure content. The grid serves as an armature on which a designer can organize text and images in a rational, easy to absorb manner.
Bob tells the story of a little hamster that tries to follow his true love around the globe. Can he catch up?
The Air was designed to balance both performance and portability; it has a full-sized keyboard design and a machined aluminium casing with extremely low weight and thickness.
The MacBook Air is designed for thinness; it is also lighter than most competing models. The computer features a glossy LED backlit display and a full-size keyboard, as well as a large trackpad that responds to Multi-Touch gestures such as pinching, swiping, and rotating. With the release of Mac OS X Snow Leopard, the Air’s multi-touch trackpad also supports handwriting recognition of Chinese characters.
The timeless classic Star Wars: Knights of the Old Republic has appeared on the iOS App Store, ten years after it was first released on Xbox in July 2003. I’m only a couple of hours in, but it seems like a solid port so far. It’s yours for $9.99.
Bridge is a story about four animal characters trying to cross a bridge, but ending up as obstacles to one another in the process. The moral behind this story revolves around how there are often disagreements or competing paths in life, and the possible results of pride, obstinance, and compromise. Created by Ting Chian Tey.
Coffee is a brewed beverage with a distinct aroma and flavor, prepared from the roasted seeds of the Coffea plant. The seeds are found in coffee cherries, which grow on trees cultivated in over 70 countries.
Roasting coffee transforms the chemical and physical properties of green coffee beans into roasted coffee products. The roasting process is what produces the characteristic flavor of coffee by causing the green coffee beans to expand and to change in color, taste, smell, and density. Unroasted beans contain similar acids, protein, and caffeine as those that have been roasted, but lack the taste. Heat must be applied for the Maillard and other chemical reactions to occur.