The design ethos of Naoto Fukasawa

Naoto Fukasawa (深澤 直人) is a Japanese industrial designer, born in Yamanashi Prefecture in 1956. He graduated from Tama Art University in 1980. After having acted as the head of the American company IDEO’s Tokyo office, he established Naoto Fukasawa Design in 2003.

Representative works include MUJI’S CD player (part of the permanent collection, MoMA New York), the mobile phones “Infobar” and “neon” and the ±0 brand of household electrical appliances and sundries. In recent years, he has released a host of new works with Italian companies B&B Italia, Driade, Magis, Artemide, Danese and Boffi, as well as in Germany and Northern Europe, and they have garnered a great deal of attention.

“Design isn’t something that I generate, so much as something that already exists in situ; all I do is give it concrete form.”

Naoto Fukasawa

In the past, he has won over fifty awards, including the American IDEA Gold Award, the German if Gold Award, the British D&AD Gold Award, the Mainichi Design Award and the 5th Oribe Award. He has been described by Bloomberg Businessweek as one of the world’s most influential designers.

Fukasawa taught at Musashino Art University and from 2014 he teaches Integrated Design at Tama Art University as a professor. He has authored such books as An Outline of Design (TOTO) and co-authored others such as The Ecological Approach to Design (Tokyo Shoseki). As of 2012, he is one of the co-Directors of 21 21 DESIGN SIGHT, Japan’s first design museum.

← Previous post

4 Comments

  1. Fascinating stuff. Quisque eget odio ac lectus vestibulum faucibus eget in metus. In pellentesque faucibus vestibulum. Nulla at nulla justo, eget luctus tortor. Nulla facilisi. Duis aliquet egestas purus in blandit. Curabitur vulputate.

    • Random guy

      I tend to agree. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; Proin vel ante a orci tempus eleifend ut et magna. Lorem ipsum dolor sit amet, consectetur adipiscing elit.

      Vivamus luctus urna sed urna ultricies ac tempor dui sagittis. In condimentum facilisis porta. Sed nec diam eu diam mattis.

      • Three levels of agreement. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Sed molestie augue sit amet leo consequat posuere.

  2. Final comment. It’s a short one.

Leave a Reply