Instagram, the immensely popular photo-sharing app that was acquired by Facebook in a $1 billion deal last year, is not just for photos anymore.

At a press event at Facebook’s Menlo Park headquarters, Instagram’s co-founder and CEO Kevin Systrom debuted a new feature called, simply, “Video On Instagram.” This lets people create 15-second videos to share on the service. The feature includes simple editing capabilities as well as 13 new filters, which were specially created for video.

Det blir intressant att se vilka effekter den här uppdateringen kommer att ha på Twitters video-app Vines tillväxt, om någon. Den gör nog inte mycket för att förbättra relationen mellan Twitter och Facebook. Facebook köpte Instagram i april 2012.