Anders Norén

Hi! My name is Anders, and I’m a designer living in Stockholm. I build stuff at Divide & Conquer.

At Divide & Conquer, we’re making the web a better place by building beautiful and well-made websites – mostly with WordPress. Divide & Conquer is a tiny agency, consisting of only four people, but what we lack in size, we make up for in passion and experience. I’m lucky enough to be able to call Thord D. Hedengren, Helena Waern and Emma Fresk my colleagues. If you need help with digital strategy, design and/or development, you should get in touch with us.

I’ve been an avid user of WordPress for over ten years and have been building websites with it for almost as long. Like all the cool kids, I spend an inordinate amount of time building WordPress themes and releasing them for free. I’ve previously written for newspapers and magazines, run websites about web development, movies and video games, and co-founded a monthly print magazine. You can find a list of my personal projects further down the page. I like to keep myself busy.

When I’m not furiously typing on my keyboard, I spend time with my friends, watch movies, play video games and religiously follow the latest news from the tech industry. I occasionally write about the three latter interests on my blog, and I’m also a contributor to the (Swedish) gaming blog Spelbloggen. I enjoy freshly ground coffee, whisky and a good burger.

You can catch me on Twitter and Instagram, or send me an email.

My Personal Projects

  • WordCamp Stockholm 2017

    I designed and developed the website for WordCamp Stockholm 2017, based on the CampSite 2017 theme originally built for WordCamp Europe 2017.


    A Swedish site about brewing and serving coffee. Originally launched in 2014, and relaunched in late 2016 with a new design, new functionality and updated content.

  • WordCamp Stockholm 2016

    I designed and developed the website for WordCamp Stockholm 2016. I also designed the printed materials for the conference, using a logo created by Alexander Danling.

  • Is it Too Late for Coffee?

    A simple website answering the constant question of whether it's too late in the day to have a cup of coffee. Procrastination and self-enabling, all in one site. Me at my very best. And/or worst.

  • WordPress Themes

    Since 2013, I have designed and developed 15 free WordPress themes that have been downloaded more than 1.5 million times. Many of them are also available on

  • Kuxabladet

    A local monthly (later biweekly) magazine with a circulation of 11,000 copies. I co-founded the magazine and was responsible for content and design. I sold it to the other co-founder in 2012.


    A now defunct Swedish news site about movies, born out of my interest for the medium.


    A Swedish website with a collection of some of the very best free WordPress themes. I relaunched the site in 2014 with a new design and new content.


    A collection of tutorials for WordPress, written in Swedish. I built it in parallell with, and it too was relaunched in 2014 with a new design and new content. I sold it in late 2015.


    A website about the 1986 murder of Swedish Prime Minister Olof Palme, and the fruitless investigation that continues to this day. I redesigned the site in 2015.

Slotsia is a customized WordPress site. Slotsia compares new casinos 2018
in Swedish and English.

Do you have a project that you’d like to talk about?

I build things together with three other talented people at the agency Divide & Conquer. Our offices are located in Stockholm, but we work with clients from all over.

Learn More